Career coaching · London
Is marketing the same everywhere? No. The UK market has its own rules. Here is how to adapt.
Experience from another market, and no idea how UK employers will see it
No UK case studies or metrics in a UK context
Unclear on agency side versus in-house in the UK, and which is better to start with
A LinkedIn profile not optimised for a UK audience
Not knowing which tools and certifications matter in the UK
Unsure how to position experience from a non-UK digital market for UK employers
Google Analytics 4 and Google Ads — the baseline
Meta Ads, LinkedIn Ads — depending on your specialism
SEO: technical SEO, content strategy, keyword research
Metrics and reporting: CPA, ROAS, LTV, CAC — speaking the language of the business
Certifications: Google, Meta, HubSpot — a plus, especially when starting out
A portfolio with results: traffic growth, lower CPA, higher conversion
Content production and campaign set-up are increasingly AI-assisted. What keeps marketers valuable:
Junior
£25–35k
Middle
£35–50k
Senior
£55–80k
Head of Growth at start-ups and fintechs — £80k+ plus equity
I work with digital marketing specialists — adapting your experience for the UK market and building your job search strategy. Sessions in English or Russian.